Icons Collide: The Bia Boro x Fluevog Style Revolution

When two Gastown legends join forces, magic happens. Bia Boro Menswear and Fluevog Shoes—each known for their fearless approach to style—are coming together to celebrate creativity, individuality, and the neighborhood’s vibrant spirit. This collaboration goes beyond fashion; it’s a meeting of minds that thrive on thinking outside the box and creating for the rebels, the innovators, and the unapologetically fashion-forward.

The Gastown Connection
Located just steps from one another, Bia Boro and Fluevog have long shared a love for Gastown’s rich history and dynamic energy. It’s no coincidence that John Fluevog, founder of the globally beloved shoe brand, calls Bia Boro his favorite spot for menswear in Gastown, as highlighted in Gastown Magazine. Both brands are rooted in the belief that fashion is a form of self-expression—a canvas for creativity that tells a story.

The Shoot: Iconic Pairings for Iconic Individuals
To showcase the synergy between these two brands, we’ve curated looks that blend Fluevog’s bold, artistic footwear with Bia Boro’s modern, versatile pieces. Every pairing speaks to those who love to push boundaries and craft their own style narrative.

  • The Velocity Prism + Neo Coat
    The Velocity Prism, with its multi-colored pop of daring design, finds its perfect counterpart in the sleek sophistication of the Neo Coat. This pairing is for those who love contrast: playful yet polished.

  • The Zephyr + Animal Coat Glacier + Edgy Denim
    The Zephyr’s unique detailing stands strong beside the bold Animal Coat Glacier and charcoal Edgy Denim. This ensemble channels the fearless urban adventurer with an eye for detail.

  • 7th Heaven Whitty + Hooded Haven Coat + Overalls in Tan + Mentality Hat
    A touch of whimsy meets utilitarian chic with the 7th Heaven Whitty. Styled with the crisp Hooded Haven Coat, tan overalls, and the versatile Mentality Hat, this look is tailor-made for the creative spirits who love to mix and match textures and tones.

  • Derby Swirl + Bitoru Coat + Black Overalls
    The iconic Derby Swirl brings depth and richness to the clean-cut Bitoru Coat and minimalist black overalls. A nod to timeless style with a modern twist, this pairing is pure Gastown chic.

A Celebration of Style and Creativity
This collaboration is a love letter to those who refuse to conform, those who see fashion as an art form, and those who embrace their individuality. Whether you’re strutting down Water Street or making a statement at your next event, these looks are designed to turn heads and spark conversations.

Stay tuned for more behind-the-scenes insights and photos from this unforgettable collaboration. And remember—style isn’t about following trends; it’s about setting them.

Discover the magic of Fluevog and Bia Boro today.